for their 2020 rebrand, IPSY needed help re-imagining their Glam Bag landing page, including designs for a new price comparison chart and a way to feature their latest product, Glam Bag Ultimate, Work encompassed page wireframing, information architecture, upsell strategy, and visual design. as lead art director, I partnered with their in-house creative to help leverage IPSY’s print & out-of-home brand and translate it for a digital space.
In tandem with a new landing page, I created and redesigned a series of emails that would be sent to various levels of subscribers (non-subscribed, former customers/winbacks, and abandon-cart users). These would grow and evolve as the IPSY internal team continued to seek guidance on translating their print and outdoor media to the digital space.