we partnered with New Relic to design an interactive Facebook canvas ad from start-to-finish for their FUTURESTACK event series. from wireframes, to end product, every step involved an in-depth exploration of the platform’s experience and a thorough examination of how to best communicate the event content without overwhelming the targeted audience, while still sparking enough buzz to drive ticket sales. as lead art director and designer, my work involved concept, wire framing, design and final delivery.
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