As a core member of the internal Product Design team at Bread, I partnered with our Art Director to give the existing website a refresh to bring it into 2021 right at the cusp of our major acquisition. The goal was to create a technology-forward yet consumer-friendly aesthetic, balancing our original B2B-focused messaging with a shopper-centric attitude.
as one of the primary art directors and designers for Sling TV, I led several campaigns and experiences across various digital spaces. my work involved wireframing, storyboarding, concept development, production and delivery. tactical executions included emails, paid media banner display, and social media advertisements across Facebook, Instagram, Pinterest and Snapchat. for seasonal football campaigns, i created new design systems and templates every year to keep creative fresh, impactful and engaging.
IPSY—one of America’s most popular cosmetics subscription services, was overhauling their brand from top to bottom in late 2019 and needed serious help bringing their refreshed print/out-of-home looks to an online and responsive-friendly space. Additionally, they were not only increasing prices for existing customers, but also looking to introduce and upsell a new product line. Naturally, both of these business goals were going to demand a major evaluation of their existing customers and how to best hang onto them by continuously showcasing IPSY’s value against competitors in the beauty and wellness subscription space.
we partnered with New Relic to design an interactive Facebook canvas ad from start-to-finish for their FUTURESTACK event series. from wireframes, to end product, every step involved an in-depth exploration of the platform’s experience and a thorough examination of how to best communicate the event content without overwhelming the targeted audience, while still sparking enough buzz to drive ticket sales. as lead art director and designer, my work involved concept, wire framing, design and final delivery.
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TRX had some lofty holiday consumer conversion goals, with strategic placements across their homepage as well as digital extensions including Facebook and Instagram. Leveraging custom in-house photography and assets, I created a look & feel for their 2017 holiday campaign.
for TEN-X ‘s 10 year anniversary, I pitched and designed customer gifts + out-of-home event materials to help celebrate the company’s past and inspire the future. along with ideas for merchandising, I also developed a custom logomark to mark the auspicious anniversary. here are a few favourite pieces from this campaign.
Along with several digital campaigns, I worked on Sling TV’s Direct Mail creative in tandem with their internal brand team. Working on both the print and digital work legs for Sling enabled me to fully master their brand story and help write a cohesive narrative story across multiple mediums.
Sling TV’s current ads weren’t seeing much traction on the Pinterest platform, and they needed a more cohesive content approach to help leverage this unique ad channel.
here is a small collection of various visual exercises, logos, passion projects, and doodles across different mediums.